Thumzup Considers Dogecoin for App Reward Payments
Digital advertising platform Thumzup Media is evaluating the integration of Dogecoin as a payout option for users of its Thumzup app. The move would supplement current cash rewards paid to users for posting authentic content about participating advertisers' products.
Potential Benefits for Creators and Platform
The company announced on Wednesday that adopting Dogecoin could help Thumzup bypass conventional banking networks, reduce processing costs, and enable faster cross-border micro-payments. In a press release, Thumzup CEO Robert Steele described the initiative as a step toward building a scalable and efficient rewards system. If successful, this change could improve our unit economics and increase appeal to a broader, crypto-friendly creator base, Steele stated.
The company believes that offering near-instant Dogecoin settlements could boost both user satisfaction and participation. Dogecoins suitability for small, frequent payments aligns with Thumzups pay-per-post business model. Any future Dogecoin integration will require technical validation, adherence to regulatory guidelines, and phased pilot testing.
Broader Cryptocurrency Treasury Strategy
As of September 30, Thumzup reported holding roughly 19 BTC in its treasury. The firm has also recently supported DogeHash to expand its Dogecoin mining operations. Thumzups board has given the company authorization to diversify its treasury beyond Bitcoin and Dogecoin, potentially adding Litecoin, Solana, Ripple, Ether, and USD Coin.
Market Reaction
At the time of the announcement, Thumzups stock declined 5.3% to $5 per share. Dogecoin was down 2.4%, trading at $0.20.
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