Dubai-based MaskEX launches a global virtual card and appoints Ben Caselin as VP to boost crypto accessibility and global expansion efforts.
MaskEX: A Rising Exchange with Global Ambitions
Founded in Dubai, MaskEX has steadily built a reputation as a forward-thinking cryptocurrency exchange emphasizing user experience and regulatory compliance. The platform has gained recognition for its strong presence in the Middle East and Asia, offering services such as spot trading, futures, and copy trading features.
In 2023, MaskEX made headlines with the announcement of a global virtual card, allowing users to convert and spend crypto assets directly via a Visa-powered infrastructure. This move was seen as a significant leap toward increasing real-world usability of cryptocurrencies, especially in regions where access to traditional banking remains limited.
Ben Caselin Joins as Vice President
To complement its expansion strategy, MaskEX appointed Ben Caselin as Vice President of Global Marketing and Communications. Caselin, formerly of AAX Exchange, brings a deep background in strategic messaging and public crypto education. His role at MaskEX involves shaping the brand's narrative, deepening industry engagement, and building bridges with both institutional players and grassroots communities.
This appointment was particularly noteworthy given Caselin’s advocacy for ethical crypto adoption and thoughtful regulation. His joining MaskEX has been interpreted as a signal of the exchange’s ambition to evolve into a globally respected platform.
Virtual Card Launch and Utility
The MaskEX virtual card allows users to spend crypto across more than 61 million merchants globally. The product integrates seamlessly with existing crypto wallets on the platform and supports real-time conversion to fiat currencies. Users can manage card settings, monitor spending, and even top-up balances directly from the MaskEX app.
This utility is a crucial step for mainstream crypto adoption, especially in regions with young, tech-savvy populations and underdeveloped financial services. By eliminating friction between holding crypto and spending it, MaskEX positions itself as an everyday use exchange, not just a trading platform.
Strategic Expansion and Partnerships
In addition to product development, MaskEX has been pursuing strategic partnerships with local governments and financial institutions in countries like the UAE, Turkey, and Southeast Asian nations. These collaborations often include compliance frameworks, user education initiatives, and financial inclusion programs.
MaskEX has also invested in AI-driven trading tools and risk management systems, aimed at serving both retail and professional investors. These advancements align with broader trends in the crypto space where security, UX, and ecosystem interoperability play crucial roles in determining long-term success.
Frequently Asked Questions (FAQs)
What is MaskEX?
MaskEX is a Dubai-based cryptocurrency exchange known for its focus on user experience, regulatory compliance, and global expansion through innovative products like a crypto virtual card.
What does the MaskEX virtual card do?
The card allows users to spend crypto directly across global merchants by converting assets in real-time to fiat currencies, improving crypto’s real-world utility.
Who is Ben Caselin and what is his role?
Ben Caselin is a well-known crypto strategist and former VP of AAX Exchange. At MaskEX, he serves as Vice President of Global Marketing and Communications.
Where is MaskEX expanding?
MaskEX is actively expanding in the Middle East, Southeast Asia, and emerging markets by forming strategic partnerships and aligning with local regulations.
Why is MaskEX gaining attention?
Its focus on usability, regulation, and leadership—especially through strategic hires and product innovation—has made MaskEX a notable exchange in 2024 and 2025.
Related content
Comments
