House of Doge Acquires Majority Share in US Triestina Calcio 1918
The Dogecoin Foundations commercial division, House of Doge, has acquired a majority stake in US Triestina Calcio 1918, a long-established but struggling professional football team in Italy. The move, announced Monday, aligns with House of Doges strategy to support projects that foster community, cultural relevance, and long-term value.
Crypto Integration and New Investment for the Club
House of Doge, in partnership with merger ally Brag House Holdings, will become the largest equity holder in the club. According to the official statement, the investment aims to provide fresh capital for the clubs football operations and community outreach. Plans include integrating cryptocurrency payment solutions for tickets, merchandise, and concessions at home games. This initiative is designed to modernize match-day transactions and strengthen the clubs finances, while adding real-world utility for Dogecoin.
Industry Context and Club Background
This acquisition is Dogecoins most significant foray into European football. US Triestina Calcio 1918 was a founding member of Serie A in 1929 but has played outside Italys top tier since 1958. Currently, the club sits at the bottom of Serie C, the third division, and faces possible relegation if results do not improve. The investment arrives amid a broader trend of international groups targeting legacy clubs in need of revival across Europe.
Other crypto industry ventures have also targeted the sector. For example, Solanas digital asset treasury Brera Holdings owns several clubs in Italys Serie B and smaller teams in countries like Mongolia and Mozambique.
Broader Ambitions of House of Doge
The House of Doges goal is to expand Dogecoins real-world adoption. Recent activities include a partnership with inKind, a hospitality payments platform, and an engagement with the NTT INDYCAR SERIES, where a sponsored driver received part of his salary in Dogecoin. Community members participated in special events, such as voting on helmet designs, with proceeds benefiting charity.
Earlier this month, House of Doge revealed plans to combine with Brag House Holdings and pursue a listing on Nasdaq. The merged entity aims to build revenue through advanced payment systems, merchant services denominated in Dogecoin, data insights, and licensing globally. The company has also recruited senior executives, including former Booking.com CTO and Citi Chief Investment Officer Matt Swan.
Looking Ahead
By revitalizing US Triestina Calcio 1918 and promoting crypto-based payments, House of Doge seeks to increase Dogecoin's presence in European sport and digital finance. The real impact will depend on the clubs ability to improve on the field and the public's response to crypto integrations in traditional football settings.
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