Crypto.com Partners With Hollywood.com for Entertainment Prediction Markets
Crypto.com has announced a partnership with Hollywood.com to create exclusive prediction markets focused on the entertainment industry. The initiative will offer contracts based on movie results, award shows, and television programs.
New Market for Entertainment-Based Prediction Contracts
According to the official announcement, the collaboration will operate through an affiliate of Crypto.com. This entity is registered as a designated contract market and derivatives clearing organization with the U.S. Commodity Futures Trading Commission (CFTC). The partnership aims to let Hollywood.com users access prediction contracts and trade based on their opinions about key developments in the industry.
Travis McGhee, General Manager of Global Capital Markets at Crypto.com, stated, "As prediction markets continue to grow, we are partnering with a leading entertainment media company to offer customers a new way to engage."
Expanding User Engagement in Entertainment
Mitchell Rubenstein, Co-CEO of Hollywood.com, highlighted the focus on entertainment outcomes, saying, "We are creating a completely new way for fans to engage with the content they are passionate about." While the crypto industry has seen growth in wagering and prediction markets, the entertainment sector remains a relatively untapped niche.
The prediction contracts will allow users to react directly to industry events. Products will be promoted and made available through the Hollywood.com platform.
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