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Analysts Forecast Bullish to Rival Coinbase in U.S. Exchange Market

Published: September 17th. 2025, Updated: October 11th. 2026

News & Events

Analysts See Bullish Gaining Institutional Market Share

Analysts from a leading research and brokerage firm expect Bullish to become the second-largest institutional cryptocurrency exchange in the United States, following the anticipated launch of its U.S. operations in 2026. The projection positions Bullish just behind Coinbase in terms of market presence among institutional exchanges.

Price Target Set for Bullish Stock

The research firm has set an initial price target of $60 for Bullish's stock. This valuation reflects confidence in Bullish�s planned U.S. expansion and potential for growth within the regulated institutional trading sector. The forecast comes as Bullish seeks to strengthen its foothold amid increasing traditional finance interest in digital assets.

Context: Regulatory and Competitive Landscape

Bullish�s move aims to capitalize on opportunities as more institutional investors enter the crypto market. Regulatory clarity and robust compliance standards remain key factors for exchanges seeking institutional clients in the U.S. market. Bullish�s positioning could intensify competition with established players, particularly Coinbase, which currently dominates this segment.

About the Analysis

The projected growth hinges on Bullish achieving a successful launch of its U.S. business. It also assumes sustained demand for institutional crypto trading and adherence to regulatory requirements. The analysis was released earlier this month by an independent financial research group.

  • Bullish is preparing to expand its services to U.S. institutions by 2026.
  • The firm�s stock price target is set at $60, reflecting anticipated growth.
  • Bullish may challenge Coinbase�s market share among U.S. institutional exchanges.

This report is for informational purposes only and does not constitute investment, financial, or legal advice.

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